SEO can make or break your business. Here are the top SEO tools you should consider to improve your online presence:
Google Search Console: Improve your performance on Google search using Google’s own tool. It shows you which queries are bringing users to your site and helps you analyse the impressions, clicks and position of your site on google search. You can submit new content for crawling and look for malware or spam issues on your site. The console also provides crucial data like where you are getting links from, and how is the performance on mobile. To set this tool up, upload a file to your server or add a meta tag to the HTML of your website.
Deep Crawl: This tool is very effective in dealing with technical issues. Deep crawl not only takes takes care of the basics like regular auditing and competition analysis but also helps in other important areas like recovering from penalties (Penguin and Panda), improvement of UX, migration and launching of an international website. It is a web platform and isn’t free. All in all a great platform for heavy duty auditing.
Browseo: BROWSEO is a web app that analyses any web page and highlights the parts of the page that are relevant from an SEO point of view. It allows you to download a spreadsheet with the most crucial data of your current session.
Woorank: Use WooRank to check all the content issues in your site. It also has a very powerful keyword tool. Apart from these features, it has a very interesting feature called marketing checklist. This gives you a set of tasks in the priority order to optimise your site. It is also a very reliable source to get a very good indication for a domain’s value.
The Penguin Tool by Barracuda: As the name suggests, this tool helps you find out if your site has been affected by the Google updates, and if they are affected, it points out exactly where there has been an impact in performance. Use this if you’ve had site performance problems.
TechnicalSEO.info: This is a platform that provides multiple technical SEO tools such as robots.txt tester, sitemap generator, pre-rendering tester, hreflang tester and mobile friendliness tester. It all has a feature called fetch and render which fetches and renders a webpage as any bot.
Bing Webmaster: This tool helps you get traffic. It gives you data on why people came to your site and what you should focus on. If you are planning to expand your site and are looking for visibility, this is the tool for it. Traffic to Bing is significantly less than Google’s but their data is valuable and worth considering.
Screaming frog: One of the most popular SEO tools, Screaming Frog is a desktop program designed for auditing medium to large sites. One can find broken links, audit redirects, analyse page titles and meta data, discover duplicate content, extract data with XPath, review robots and directives, generate XML sitemaps, crawl Java script websites and visualise site architecture using this software. Integration with google analytics is possible.
Beam us up: It’s similar to Screaming Frog. Beam us up lets you find out the errors on your site through error filters. Exporting all URLs, filtering details, finding individual information about a page and error discovery is made possible by this tool. It lets you crawl more than other crawlers, that too for free!
SEO PowerSuite: This is an SEO solution that gets everything done: links, ranks, on-page and social. It helps you track your rank for unlimited keywords across 329 search engines. It also allows you to track images, videos and other vertical search rankings. Rankings in particular location can also be checked. You can also schedule rank checks on autopilot. SEO Powersuite has a very powerful keyword research tool and link analysis tool as well. To bak all this up, they have a very strong customer support system which can be accessed 24*7.